Quote, unquote: Rolling Stone founder on packaging print and web

The most important thing a magazine can do online is maintain its brand and be very strong in terms of delivering on that brand. And then link it to the magazine in such a way -- or at least this is going to be our strategy -- link it to the magazine in such a way that it does things in the same field with the same brand and the same point of view, but not things you can do in print. Now I