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Home branding brands Reader's Digest comes out on top in brand status and strength

Reader's Digest comes out on top in brand status and strength

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Reader's Digest magazine has announced that it achieved the highest score of any magazine brand measured in Canada's largest independent brand equity survey. The BrandAsset Valuator® is a proprietary study conducted by Young & Rubicam Canada Ltd. and among the magazines included, RD came out with the highest score in terms of brand strength and brand status.  [The graphic above has been adapted,
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