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Home iPad readership Publication engagement said to be much higher on an app than on a website

Publication engagement said to be much higher on an app than on a website

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Word from Britain is that readers spend more time reading a publication using apps on a tablet than on the publication's own website. A story from paidContent.org  about research by Tiger Spike says that tablet users spend an average of 30 to 34 minutes on the sites it has developed for clients such as the Telegraph Media Group, The Economist, the Australian and the Mail Online. It also found
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