Cheaper, faster, bigger volume: is this really the way to go with magazines?

The announcement this week that future subscribers to The New Yorker will be offered a package including both the print and iPad edition in the U.S. for $69.99 is an indication that the publisher Condé Nast hopes to make up for lower consumer prices digitally with higher volumes of circulation. David Carr in the New York Times says this may well double the circulation of The New Yorker, but at