ABC-measured mags have doubled digital circ, however it's still only 1% of paid
Data from the second half of 2011 from the Audit Bureau of Circulations shows that U.S. magazines have more than doubled their paid, digital circulation, according to a story in Ad Age. But digital still represents about 1% of total paid and verified circulation, which means that print will remain the core business for some time to come. (There is good reason to believe that the experience for
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