Google lets publishers avoid paywalls with pay for microsurveys

The spreading net of Google is now offering publishers an alternative to a paywall with Google Consumer Surveys. According to a story on paidContent, it amounts to a reader getting free digital access (i.e. no paywall) in return for filling out a microsurvey. The publisher gets 5 cents for every survey response. In effect, the customer gets access to an article that would normally be blocked by a