March 19, 202504:41:02 AM

Quote, unquote: On first class digital and reinvented print


"The familiar options for magazine publishers involve what one media buyer described as “trying to change the tyres while they’re doing 100mph”. They include the simple question of whether or not to use print as a content marketing ancillary for what becomes primarily a digital business. New York shows that – for some distinctive, high-value magazines which can keep their nerve – there really is
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