Quote, unquote: On super-serving magazine consumers

"I’ve used the example in the past, but look at what National Geographic did. They started out as a sleepy old magazine company owned by a not-for-profit organization. They are now a channel. You can go on trips with them around the world. They have stores. They have games for schools. They have educational materials. They have super-served their consumers in a way that their brand allows it to