Rogers Media Publishing has decided to include the names of advertisers on the covers and in the table of contents of its magazines, areas which have traditionally been off-limits.
According to a story in the June 1 Marketing magazine (a Rogers title), Unilever Canada and Lexus/Toyota will be partnering with Maclean's, L’actualité, Sportsnet Magazine and Canadian Business as a part of an
Rogers will be selling advertisers' text on covers and contents pages of its magazines
02Jun2015
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