Quote, unquote: On publishers' struggle to make e-tailing pay

"Understanding editorial and merchandising curation is not the same. Most of these media companies don’t have a single merchandiser in the building.”
-- Ben Lerer, the co-founder of Thrillist, talking about how difficult traditional media companies are finding it to get into e-commerce; they don't want to take risks, he says in a story in Adweek.