Presets allow reader reactions on Facebook to Hearst magazine content

Hearst magazines is launching a way for readers to react more seamlessly through Facebook to stories in their major titles. According to a story in Adweek, the magazine company is using a new platform called MagShare that makes browsing Hearst magazines' websites more interactive. Readers can react to articles using a list of preset actions (like "want" or "love"), which are then posted directly