The future of "contextualized commerce" in magazines

The president of Dwell Media and publisher of Dwell magazine, Michela O'Connor, enthuses about the joys of "contextualized commerce", which means that the recent special "fully shoppable" online issue of the magazine will likely become the norm.

Over the past two years, Dwell has experimented with different e-commerce models through partnerships with OpenSky and Gilt. Those initiatives have come