Reader's Digest Association (Canada) Ltd.says that it is doubling down on print, investing the money it saved by last year shutting its direct marketing division. Phillipe Cloutier, the general manager, told the Globe and Mail
“We’ve taken the approach to walk away from our direct marketing catalogue business and reinvesting that in the magazine business. We used to sell a variety of products,
Reader's Digest Canada focussing even more on print while U.S. parent flounders
19Feb2013
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