March 2008

"church and state" @ Saoirse Ronan - The Warp Magazine & intrigue $0.99 books 3-Act Plot Structure 5 Key Publishing Paths 6 C's 99 cents AAM Abbey Clancy Abbi Jacobson ABC ABM Access Copyright ACE Awards achievers awards acquisitions acquisitions. business to business action before reaction action-adventure Actress ad agencies ad blockers ad sales ad:edit added value adding intrigue adding suspense adding tension adding tension and conflict Adele Adele Adkins Adèle Exarchopoulos Adriana Cernanova ads advertisers Advertising advertorial advice for fiction writers advice for writers advice from literary agents. advice on writing fiction AGM Alberta Alberta Magazine Awards Alberta Venture Alesha Dixon Alessandra Ambrosio Alex Morgan Alliance for Audited Media alliances Allison Brennan alternative delivery Alyssa Diaz Amazon Giveaway Amber Heard American Business Media American Library Association annual conference AMPA Amy Schumer and Word Usage Angel Angelina Jolie Anica Morse Rissi Anja Cihoric Anne R. 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Insult is added to injury for beleagured printer Quebecor World as it appears its parent company's magazine division may move some of its printing business to other suppliers. This, on top of the threat of losing the printing of The Economist, the loss of all of Rogers Publishing's magazines and the discontinuation of the 9 million press-run Canadian Tire catalogue.According to a story in the

The online site of Masthead magazine, the magazine industry trade publication, has been completely and substantially revamped. One dramatic change is that almost all of its content is now free to anyone, with the exception of its resource library; the news service, with original reporting, is now called the Premium News Service (although there is no premium). For the first time, comments are

She will see through one more round of funding for Ontario literary and cultural magazines then Lorraine Filyer, literature officer for the Ontario Arts Council will be retiring in October.After some health problems this past spring and summer, she says she felt it was time to move on, but she intends to remain active in the small magazine sector. She has not only represented the interests of

It's official, as if anyone needed a scorecard: newspaper revenues have dropped off a cliff or at least fallen down a very steep and slippery hill. Editor & Publisher has reported the Newspaper Association of America data that total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 -- the most severe percent decline since the association started measuring advertising

Print is generally more trusted than the web in almost every area, says a new study by agency MediaVest, reported in Advertising Age."Print offers something very, very unique, specifically around trustworthiness and authoritativeness," said David Shiffman, senior VP-connections research and analytics at MediaVest. "The personal experience people have with it is very different from what they're

Fashion magazine from St. Joseph Media has partnered with MySpace Canada to create a fashion hub myspace.com/fashionca where readers can interact with their favourite designers, learn more about what inspires them, see their collections and even get a behind-the-scenes look at their studios and fashion shows. It will including news, video, interviews and contests and the magazine will feature a

It is one whammy after another for Quebecor World. Not only is it effectively disowned by its parent company, Quebecor Inc. (one of Canada's leading magazine publishers through its media division), but it also is desperately trying to renew a contract with the Economist, which served notice last week. (See earlier posts.)And now, Canadian Tire has announced that it is discontinuing its iconic

Ken Maclean, vice-president of Interactive Media Services at St. Joseph Media, is suddenly no longer with the company. A note from St. Joseph President Doug Knight, circulated to staff, said: Effective immediately the IMS group will report to Andrew Crane, who has been taking a leadership role in the development of a long term strategic vision for St. Joseph Media’s web operations. The

[This post has been updated.] Jim Everson, who is the principal public affairs advisor in Ottawa for Magazines Canada, has accepted a position as the Canola Council of Canada's vice-president of corporate affairs according to a story in Canadian Cattlemen magazine.As hard as it is to believe Everson might give up dealing with the ins and outs of the PAP and the Department of Canadian Heritage,

A reality check for all those many book reviewers and magazine editors out there:poignantcompellingintriguingeschewcraft (used as a verb)muse (used as a verb)lyricalThis is a list of what Paper Cuts, the New York Times book blog, says are the seven deadly words of book reviewing – words that aren’t bad in themselves, but which crop up with “wearying regularity” in book reviews.Commenters added

Jessica Rose, a hip young artist and designer with little direct magazine experience, but with a considerable resume for someone of 29, has been named Toronto Life's new art director. She replaces Carol Moskot, who left the magazine in 2007 to launch Jewish Living Magazine in New York. In the interim, the magazine has been designed by veteran art director Louis Fishauf.According to a Toronto Life

The Toronto-based magazine Muslim Girl, which has most of its 50,000 circulation in the U.S. is launching a digital edition to plump up its readership in the United Kingdom. According to a story in UK Press Gazette, the magazine now has a mere 1,000 print distribution in Britain and demand demonstrated by a digital edition may result in a UK print edition.Editor-in-chief Ausma Khan said that the

Magazine people who believe that the cover is sacrosanct (as set out in the advertising:editorial guidelines published by Magazines Canada and the Canadian Society of Magazine Editors) may blanch at the initiative taken by the current Canadian print run of Vice. While it looks like a normal cover, it is printed so that -- when the lights are out -- a glow-in-the-dark ad for BMW 1 Series

Sunni Boot, president/CEO of Toronto-based ZenithOptimedia, has been elected to the board of the Audit Bureau of Circulations to represent Canadian advertisers. This, according to a story in Media in Canada. ABC Canada is one of two main circulation auditing firms for magazines and newspapers in Canada (the other is CCAB/BPA). Boot succeeds M2 Universal president/CEO Hugh Dow, who retired from

Time Canada in Montreal has lost its long-time contract as the point of contact and subscriber service for the Guardian Weekly and other Guardian Media products in Canada. Customer service is now the responsibility of U.K.-based Quadrant Subscriptions Services, with all North American subs being dealt with out of Orlando, Florida. Quadrant is owned by Reed Business Information - RBI, part of the

Jim Shenkman, the founder of Brunico Communications Ltd., publishers of Playback, Strategy, KidScreen, RealScreen and 'Boardsmagazines, has stepped down as acting chairman, a position he held for the past year, since the company was sold to a group of investors led by now-president/CEO Russell Goldstein. "After 22 years, I'm ready for change," Shenkman said in a story published in Playback and

It appears that Suzanne Boyd is reassembling the team that helped her run Flare magazine to help her run Zoomer, the new Moses Znaimer magazine for the 50-plus due to debut this fall. According to a story in mastheadonline (sub req'd), she has hired three key staffers:Executive Editor Vivien Vassos, former Flare managing editor who went on to be editor-in-chief of the ill-fated Toronto Star

We've demonstrated that format (trim size, paper stock) is more important than ever in a digital age. At the same time, we've challenged the subscription model and convinced readers to pay more for quality -- Monocle's subscription is 50% higher than its cover price. -- Tyler Brulé, editor-in-chief and CEO of Monocle, answering a question from 'Mr. Magazine' Samir Husni about the single most

The American Society of Magazine Editors have announced the nominees for its Ellies awards, so named after the elephant sculpture by Alexander Calder that winning titles receive. According to an ASME release, there were a record-setting 1,964 entries from 333 print and online magazines and 25 winners out of 128 finalists will be announced on May 1 at a New York gala.The New Yorker leads with a

Several Canadian children's magazine have been awarded medals in the annual Parents' Choice Awards, honouring excellence in reading matter and products for children.GoldChirp, published by Bayard Canada.SilverChickaDEE(Bayard Canada)OWL (Bayard Canada)KNOW magazine (published by Peter Piper Publishing Inc. of Victoria)Kayak: Canada's History Magazine (published by Canada's National History

Unlike other non-internet media, magazines' ad share in the U.S. continued to grow during 2007, according to information released by the Magazine Publishers of America (MPA). It grew by one point to nearly 18.5%.The only other medium to match magazines in media share growth is U.S. Internet online display advertising (which does not include Search), with share growth of one point, from 6.4%

The biggest hazard in most magazine fashion shoots is a broken nail or boredom while endless setups take place. But for Desi Life magazine, owned and distributed by the Toronto Star, it was somewhat more dramatic. According to a story in the Star, a martial arts teacher was knocked over by a lion during a photo shoot at Bowmanville Zoo. She came away with four broken ribs and a bloodied

Jake Bogoch, a former staffer at SBC Skiing magazine of Toronto has been named editor of Skiing magazine, based in Boulder, Colorado. He is promoted from being senior editor for the past two years. "Jake is the kind of skier you'd want to ski with. He's the guy who will unlock the secrets of the mountain and take you to the best spot to have a drink at the end of the day," says Tom James,

It seems that economic reality is requiring the British free weekly Sport to give up one of its main talking points, its unusual, large square format. Here's what it has been saying about itself until now:Our format - larger than traditional magazines - gives designers extra room to show off great images, and our paper stock will enable us to really demonstrate them in all their glory. It’s a

News International, the Rupert Murdoch multinational, is opening what it calls the biggest printing plant in the world.The result will be dramatic and wide-ranging improvements in the deadlines and the redesign of pages in its four national newspapers when all of them move later this year to the new Broxbourne plant in North London from the current premises in Wapping.It will be interesting to

As well it might, the Museum of Modern Art in New York is celebrating the Esquire covers of George Lois in an exhibit that runs for a year, from April 25 through to March 31, 2009, in the Museum’s Philip Johnson Architecture and Design Galleries. It features 32 of the 92 iconic covers Lois created in the 1960s in what many people in magazines still consider a "golden age".A release from the MOMA

The Economist magazine has applied to the courts to be allowed to give Quebecor World formal notice at the end of the month that it wants to terminate its printing contract with the troubled company, a division of Quebecor Inc.According to a story in the Globe and Mail, the prestigious customer filed a motion in U.S. Bankruptcy Court in the Southern District of New York. Because Quebecor World is

Some controversy is afoot over the latest Vogue magazine cover featuring basketball superstar LeBron James and supermodel Gisele Bundchen, particularly among African Americans, according to an item from Radar magazine.While no one questions the historical importance of James' cover appearance—he's the first black man ever to be so featured—word in the black blogosphere is that the cover plays

Masthead magazine's annual tally of starts and stops in the magazine business is being published in its next issue. According to mastheadonline (sub req'd), the number of starts and closures have both declined in the past year, with the biggest decline in the b-to-b sector, where only 5 books were launched. Total launches in 2007 dropped 15 per cent from 2006. On average, measured over 10 years

As hard as it may be to imagine, the cadre of usual corporate backers of Royal Ontario Museum exhibits shied away from sponsoring an exhibit celebrating Charles Darwin, the author of Origin of the Species and coiner of the term "survival of the fittest". However, according to a story in the Toronto Star, the show goes on with a couple of unlikely sponsors: The United Church Observer magazine and

It's not altogether surprising that Rogers Publishing's trade magazines, having pulled their membership from the Canadian Business Press recently, have largely refrained from entering the Kenneth R. Wilson awards (commonly known as the KRWs) that are run by CBP. According to a story in mastheadonline (sub req'd), with the deadline passed, fewer than 10 entries were received for the 2008 KRWs.

In its first quarter, Transcontinental Inc. recorded a 4% increase in revenue company and an increase in adjusted operating income of 9%, despite significant foreign exchange losses. Net income grew by 69%, from $20.2 million Q1 of 2007 to $34.1 million in 2008. On a per-share basis, net income rose 71%, from $0.24 to $0.41.Consolidated revenues were $596 million, up from $572 million in the

The worldwide magazine empire of Hachette Filippachi is making almost all the difference for Lagardère Active and Lagardère SCA, which owns it, according to a story in MediaDaily News. Revenues were up 3.3% over all compared to 2006. mostly due to improved performance at its magazine properties and online acquisitions in 2007, including Jumpstart, an auto ad network.Hachette is owned by

Recently in the Globe and Mail wordmeister Warren Clements took issue in his March 8 column with Moses Znaimer's claim that he invented the term "zoomer", which he is using to rebrand CARP magazine.Well, all good wishes to Znaimer, but he can't to have coined zoomer. In The Globe's pages alone, it has been around for years. Guy Dixon wrote in 2003 of a television commercial by advertising giant

Quebec illustrators are making a big push to have attention paid to their work. Tomorrow (Thursday 13) at the Steam Whistle Brewery in downtown Toronto there is a show of 50 of the best Quebec illustrators as selected by a Toronto panel of designers and art directors. And the Quebec Association of Illustrators, who are hosting the show, have now launched a new, quarterly online magazine called IQ

Heavens to murgatroid. On The Atlantic's upcoming cover. Advertising Age is all over it. Which means it can't just be an early April Fool's joke (can it?).What next?(On second thought, we're not going to speculate about that.)Admittedly, the ever-growing celebrity journalism industry is worthy of being discussed seriously. But how about this cover treatment, folks?

Canadian Lawyer magazine has published a list of what columnist Gerry Blackwell considers the Top 10 legal blogs in the country. A few years ago, blawging — blogging by lawyers — was almost unheard of. Now dozens are doing it in Canada; scores, possibly hundreds, are doing it in the U.S. The list ranges fairly widely in style and content, though it acknowledges that tech-related practitioners are

Manitoba magazine people will want to consider signing up for the Magazine Makeover weekend offered by the Manitoba Magazine Publishers Association (MMPA). It's on March 28 and 29 at the Fairmont Hotel in Winnipeg. Keynote speaker on Saturday is Lisa Tant, Editor-in-Chief Flare Magazine discussing the Flare makeover experience.Highlights:A day-long InDesign workshop with Andrew Klapatiuk on

As part of its pre-launch campaign the new women's health magazine Best Health (from Reader's Digest) is asking for reader-generated video health tips (maximum 3 minutes).While it seems a little complicated for what amounts to a $1,000 first prize (interested entrants have to sign up for a YouTube account, join a group, upload the video and go somewhere else to register in the contest) a couple

Well, it seems that the right of free speech doesn't apply to private corporations, particularly media corporations. Adbusters magazine has been turned down by the British Columbia Supreme Court in a bid to bring to trial two of Canada’s television networks that refused to sell the magazine commercial airtime. Adbusters argued that the CBC and Canwest Global had violated the Canadian Charter of

The Magazine Publishers of America announced Monday that, in cooperation with McKinsey and Company, it proposes to launch a new system of magazine measurement based on total readership rather than circulation.The proposed system could transform the generally accepted metrics for larger U.S. magazines. Advertisers would be able to get issue-specific data on key demographics, individual ad recall

Brian Segal, the President and Chief Executive Officer of Rogers Publishing, is to be given an honourary degree from Ryerson University during fall convocation, October 22. Not coincidentally, he was president of the university from 1980 to 1988 before becoming president of the University of Guelph.Segal is one of seven people being given honourary degrees by Ryerson in 2008, including architect

Following on the recent departure of both senior editors at The Walrus (see earlier post), Managing Editor Jeremy Keehn is relinquishing his role to become a full-time senior editor. He is being replaced by Jared Bland, at one time an intern and now an occasional blogger and reviewer. (This, from an internal memorandum by editor Ken Alexander, forwarded anonymously.)The other senior editor's

The good news for people invested in print is that newspaper average weekday readership in Canada is up, according to 2007 readership results released by the Newspaper Audience Databank Inc. (NADbank). The less good news is that almost all of that growth is due to to free, commuter dailies like Metro and 24 Hours. The NADbank study also found that online readership of newspapers is growing and is

It's an interesting approach that Magazines Canada is taking to promoting magazines as an advertising medium. There has always been a lot of printed and online information provided, augmented by occasional seminars, but now they have launched magblast, a series of short video podcasts about particular aspects of magazines as part of the advertising and marketing mix. The first of these features

Generally speaking, Hemingway’s The Old Man and the Sea may be seen as a culmination of his long-drawn experiment spanning over 25 years and speculations towards finding out the means through which the “closed literature” can be converted into “an open one”, that is, to universalise the significance of the themes. He was very much aware of the danger in and difficulties with “closed literature” which in its factual texture, so lightly woven, presents such opacity of vision that the reader is unable to see through it any larger implication and that he may even “find himself squirming with aesthetic claustrophobia”. Hemingway revolted against these stylistic limits which factualistic naturalism necessarily imposes on the sensibility of an artist. In Death and the Afternoon he asserted that the writer of prose ought to aim at “architecture, not interior decoration”; in other words, to provide the particular kind of fenestration through which the reader is able to catch glimpses of larger implications of the world. Compared with his contemporaries, for instance, Faulkner, Hemingway deliberately avoids elaborations of technique through which the modernists chose to present the complexity and disjunctions of modern experience and loss of value in their interpretation. There can be found little in his works in the way of those large presentational strategies by which they created the impressions of flux and plurality of contemporary consciousness, but that consciousness is there in Hemingway’s works.

Very clearly in his career Hemingway discovered the reductive principles which can ensure the concentration of subject, place and mood, and enumerations of the world which can ensure unbeatable definiteness of detail and guaranteed precision of effect. The novel The Old Man and the Sea opens up with such an informal, simple, relaxed yet forceful description that the reader is immediately caught up in the story:

“He was an old man who fished alone in a skiff in the Gulf Stream and e had gone eighty-four days without taking a fish. In the first forty-five days a boy had been with him. But after forty days...the boy’s parents had told him that the old man was now definitely and finally a salao, which is the worst form of unlucky...”

Hemingway has deliberately chosen to maintain the stricktest objectivity, to remain in the background so that the reader may have free entry to a story which is extraordinarily centred around a dominating self whose sensations and reflections correspond to the patterns of the story.

But it must be noted that a novel or any work of art does not simply communicate only by style or tone any more than men live only by utterances of the logical intellect. In the Old Man and the Sea the authorial voice is recognised and reinforced by the conviction, sporadically renewed, that it connotes rather than denotes. It has been rightly pointed out by Harvey Breit that in this novel Hemingway has fused “...under a sustained pressure the opposite elements of experience and vision, of prosaic event and dramatic or poetic insight.” On the surface, the novel is a story about a fisherman on the sea, but going into the deeper, the experience is inexorably transposed onto archetypal experience of human beings; for the novel deals with the universal tragic process of human endeavour with its material defeat and moral triumph:

“The Thousand times he had proved it meant nothing. Now he was proving it again. Each time was a new time and he never thought about the past when he was doing it.”

Hemingway’s originality is that the reader is never lost in the jargon of thought; the effect is achieved instantly and easily. In this way, Hemingway has succeeded in wiping out the shadow, which according to T.S. Eliot falls “between the idea and reality, between essence and descent.”

What arises out of such stylistic device in presenting the story is its parable-like aspect, the impression which is traceable in part to echoic resemblance between the language of the novel and that of the Bible. Indeed, the Bible played a great role towards forming Hemingway’s style. But it does not mean that he consciously copied the language of the Bible. In fact, the language is not purely biblical; but it shares with the scriptures two characteristics: first, stylised vocabulary and movement long familiar to readers of King James or the Douai translations, and secondly what D.H. Lawrence once called the essence of poetry—“a stark reality, bare rocky directness of statement.” It is this latter quality that brings the story of Santiago closest in tone to the scriptures.

In this novel, Hemingway, as in other novels, has succeeded in avoiding the temporariness of the contemporary language, which contains not only the slang of the current movement, but also faddism, technical jargon, trickery and fashionable ornaments. Hemingway’s language is, as a critic observes, “the language of seed time and harvest, bread and wine, heat and cold, the rising up and going down of the sun, and the slow turn of the seasons.” Finally, though The Old man and the Sea is a novel, it contains certain essential qualities—the confines, the reduction to fundamentals, the purity of design—all of which combine together to make it classic tragic poem in prose. And Santiago indeed proves to be a tragic hero who, in his combat of endurance, first with the marlin and then with the sharks, epitomises the basic human tendency to act against the laws of nature to achieve the impossible. Like an ideal tragic hero, as Aristotle formulated, Santiago has hamartia, the flaw of excess, which he himself confesses to the skeleton of the marlin: “I went too far out.” But despite his limited achievement, the hero symbolises the indefatigable spirit of human hear towards the reorientation of a poetic truth:

“A man can be destroyed, not defeated.”

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