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Home promotions Bon Appetit finds more ad real estate to sell

Bon Appetit finds more ad real estate to sell

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The current (May) issue of Bon Appetit magazine has turned over its business side masthead as an advertising promotion, according to an article in Advertising Age.We wouldn't have thought there was much real estate left in magazines still untouched by advertisers, not after Mini USA appropriated the staples in Rolling Stone. But Starbucks has found some. The masthead is presented in the form of a
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