First, the pay wall; now advertising. Whatever next for The Atlantic?

A couple of months ago, the venerable American magazine The Atlantic took down its pay wall. Now it is (gasp) about the embark on its first advertising campaign as well as revamping its print version and its burgeoning online site Atlantic.com. According to a story in Folio:, a European ad agency has been hired to manage the rebranding of the 15o-year-old title which will attempt to make The