Quote, unquote: why covers don't knock your eyeballs out

“They go out and test: Do you like this person? Do you like this blurb? Do you like this blurb better than this blurb? It’s unbelievable. I’d do a cover that would knock your eyeballs out. Whether you liked it or hated it, you knew there was a magazine that was pumping blood.” He went on, “Now everyone’s sweating bullets. They all sit there with their cover, their this and their that, their