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Home Industry studies Don't let ad industry marginalize magazines; they're the future, says McPheters

Don't let ad industry marginalize magazines; they're the future, says McPheters

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The future of magazines is not new media, it is magazines, says consultant Rebecca McPheters in an article published by Media Industry Newsletter (MIN). The problem is that agencies and otherwise rational commentators remain oblivious to the facts and are being allowed to marginalize the industry.It is important not to lose sight of the fact that the true value of any medium lies in its ability
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