Hearst sells exclusive supplement, across six titles, to Wal-Mart

Canadian publishers will doubtless be looking hard at Hearst Publishing's decision to make an exclusive advertising deal with Wal-Mart to publish a new magazine supplement that will be carried in six of Hearst's consumer titles. The supplement is called 30 Days of Home and the retailer will use it to promote its new line of home furnishings called Canopy.According to a story in Brandweek, in