Quote, unquote: How far can you go in defending a magazine's integrity?

Advertisers want to borrow—or steal—the credibility and authority we have with our readers. And we want to give it to them without threatening the credibility and authority. [At National Geographic] we’re always asking ‘How far can we go with this?’ It’s a constant internal struggle.-- John Griffin, National Geographic group president and Magazine Publishers of America chairman, speaking at New