Brainy brand magazines using clever, inexpensive means to attract readers

Catching up with a New York Times article of October 2 on the way two so-called "brainy brand" magazines are using whimsical devices to attract readers.The Economist is spoofing the game Twister, distributing it on pizza boxes.The Atlantic is putting out videos of streeter interviews asking passers-by the question on a recent cover 'Is Google Making Us Stupid?' accompanied by a campaign