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Holly Willoughby hone your writing skills honing your craft honing your writing craft hook hook readers in hook the reader in hook your reader how to create an outline of your scenes how to cut words from your novel how to market your book how to publish your own book How to Sell Loads of Books how to show instead of telling how to write a bestselling novel how to write a book How to Write a Damn Good Thriller how to write a novel how to write a short story how to write a story how to write a suspense novel how to write a thriller how to write action scenes how to write an exciting story how to write compelling fiction how to write effective fiction how to write effective nonfiction how to write fiction how to write scenes how to write suspense Hwang Jung Eum Hye kyo Song hyphens Hyun young I or me Ilana Glazer illustration Imaan Hammam improve your writing style increase your book sales increasing tension Independent Book Publishers Association India indie authors indie publishing Indie Reader Discovery Awards IndieReader IndieReader Discovery Awards industry associations Industry studies indy bookstores indy mags info dumps initial critique insert cards InStyle InStyle Germany InStyle UK interactive interns internships investigative journalism iPad Irina Shayk IRMA Iselin Steiro Jacquelyn Jablonski Jae kyung James N. 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Time Magazine tips tips for authors tips for writers tips for writing tips for writing a short story tips for writing fiction tone Tori Kelly Toro Toronto Life Torstar Tove Agren Tove Lo tracking trade trade associations traffic training transaction transactions Transcontinental Transcontinental Media transitions travel trends tributes trim your word count Trivia masquerading as profundity Troubleshooting Your Novel TV TV Guide Magazine TV presenter TVA Group typography U.S. U.S. National Magazine Awards Ujjwala Raut unions unpaid work USPS Vancouver mag verbs Vicky Pattison Victoria Silvstedt video videos viewpoint viewpoint in fiction Vika Falileeva Virginie Efira virtual conference Vita Sidorkina Vogue Australia Vogue Brazil Vogue China Vogue India Vogue Japan Vogue Korea Vogue Mexico Vogue Russia Vogue Spain Vogue Thailand voice voice in fiction Voices from the Valleys volunteer readers volunteers Walrus waste reduction wayback web web and print webinar webinars western Western Living Western Magazine Awards When Words Collide which vs that white paper wholesalers Woman Spain women's magazines Womens Health Australia word choice word count for fiction word count for novels word list Word on the Street word usage Wordsworth workflows workshops for writers world view wots write a popular novel write a suspense novel write a thriller write more economically write suspense write suspense fiction write tight write tighter writer's conference writer's conferences Writer's Digest Writer's Digest Awards Writer's Forensics blog Writer's Knowledge Base writer's workshop writers writers conferences writers conventions writers workshops Writers Write writers' conference writers' conferences writers' resource writers' retreat Writers' Union Writers' Village writers' workshop writers' workshops writing writing a bestseller Writing a Killer Thriller writing a novel writing a short story writing a suspense novel writing a thriller writing action scenes writing advice writing and writers writing compelling fiction writing conferences writing conventions writing fast-paced fiction writing fiction writing guide writing guides writing resource writing scenes writing skills writing suspense writing suspense fiction writing tense action scenes writing thrillers writing tips writing your novel Wyatt Xenia Tchoumitcheva YA fiction Yossi Michaeli your first page your first pages your opening your story opening Yu Tsai Yubin Yumi Lambert Yvonne Strahovski zines Zinio Zoey Deutch
Home research We knew that! Magazines beat TV and online in return-on-investment

We knew that! Magazines beat TV and online in return-on-investment

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A new study of ROI in magazine advertising found that magazines influence people more than TV or online media at two critical junctures: familiarizing people with brands; and forming an intent to purchase. The study by Marketing Evolution is reported in MediaDaily News, and is a compilation of 38 different studies, most focussing on big advertising categories like automotive, entertainment,
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