Next month? Scratch and sniff pop-ups
Half the ads and many of the photos in the Sports Illustrated Kids November issue are in 3-D, demonstrating that gimmicks sometimes work. According to an article in Mediaweek, the number of ad pages for the issue increased 26%. Yet whether the stunt delivers a longterm benefit for SI Kids remains to be seen. In general, kids' magazines have fought a tough battle for ad pages as packaged foods,
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