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Home Unlabelled Former Esquire cover guru decries electronic cover "gimmick"

Former Esquire cover guru decries electronic cover "gimmick"

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Recently, Esquire magazine published a battery driven "electronic" cover that caused some buzz, but only a few ripples in the business. Now, legendary Esquire art director George Lois (1962-72) has waded in with a video interview with Ad Age, decrying the "silly gimmick".

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