Parsing your audience; Parenting mag splits itself in two

The U.S. magazine Parenting magazine is splitting itself into two, separate magazines, one for "early years", one for "school years", according to a story in Folio: (This idea resonates with yesterday's posting about Reader's Digest creating a second edition of Our Canada called More Our Canada. The "more" in both cases is followed, we presume, by the words "money" or "audience growth" or both.)