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Home Unlabelled Magazines need to play to their strengths and nurture their audiences

Magazines need to play to their strengths and nurture their audiences

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While I take some of the responsibility for liberally spreading gloom with my posts and links about closures, cutbacks and depressing data in the magazine industry, it is doing no one any favours by glossing over such bad news. However it might be worth taking a pause and looking at the fundamentals that give magazines an edge when it comes to coping with the bad news and competing in a bloody

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